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ASPR Live Webinar Series: Applying LEAN Principles to Physician Recruitment
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This presentation will provide physician recruiters the tools to develop a LEAN mindset about the recruitment process.

When: Wednesday, November 4, 2015
12:00 - 1:00 PM CT
Where: Online and conference call

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Time: 10:00 a.m. PT / Noon CT / 1:00 pm ET

Presenter: Marjorie Vermeulen-Creagh, Director Physician Recruitment, JSA Medical Group/HealthCare Partners

Cost: Members/Free
1 hour CE credit

Program Overview

This presentation will provide physician recruiters the tools to develop a LEAN mindset about the recruitment process. The way you source candidates, brainstorm your plan of attack, communicate with candidates and recruitment managers and how you decide who the best candidate is for the job will never be the same again. You will learn to be passionate all over again about your job and your organization!

This presentation is about utilizing LEAN processes and methodology to enhance your physician recruitment process. The audience will learn to use LEAN thinking to accomplish the following: 

  • Increase effectiveness in communication when reaching out to candidates (what should an email look like for it to be effective) 
  • Improve time management - Establish daily goals and timelines (will be handing out a sample sheet to be used as a daily tool)
  • Use variety of brainstorming techniques
  • Develop a LEAN search/sourcing strategy (includes using LinkedIn)
  • Enhance working relationship with recruitment managers – ex: scheduling meetings, providing metrics to show results, expectations of when applicants will be presented
  • Create effective “intake form” and “intake session”
  • Include some negotiation challenge solutions (ex what non-monetary items can you offer as leverage points)
  • Change your mind set about your job and be passionate again – and celebrate your successes!


Marjorie Vermeulen-Creagh


For 8 years Marjorie worked as an international flight attendant for American Airlines where she got introduced to the principals of cost effectiveness and process improvements. She also worked as the assistant to the Medical Director of an ER in Texas for 5 years. She was the Manager of Physician Recruitment at Lake Health in Ohio for 12 years. Marjorie is a Fellow with ASPR, is on the education committee, holds certifications as a LEAN coach and as a LEAN Recruiter from the LEAN Recruiter Academy. She received her Bachelor’s Degree from Malone College and is currently finishing her MBA in healthcare Administration hoping to graduate in 2016.



Computer Requirements:

  • Internet Connection (Minimum: 56k modem, Recommended: wired ethernet connection or better)
  • Adobe Flash Player(many people will already have this installed. If you don't please download it at