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SEPRA Webinar: Employment Branding - Differentiating Yourself from the Pack
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SEPRA Webinar:  Employment Branding - Differentiating Yourself from the Pack

 Export to Your Calendar 11/11/2020
When: Wednesday, November 11, 2020
1:00-2:00 PM, EDT
Where: Online and conference call - link will be emailed in registration confirmation.
United States

Online registration is available until: 11/11/2020
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Employment Branding:  Differentiating Yourself from the Pack

Time: 1:00 pm EDT/ 12:00 pm CT / 11:00 am MT / 10:00 am PT

Cost: Members/Free, Non-members/$99

Webinar Overview

Human capital management is an organization’s most significant competitive advantage. Employers are forced to become creative when it comes to attracting/retaining “A” level talent. Recruiting is marketing. Your product is your company and your consumer is the candidate. As competition increases, the key adjustment in recruitment strategy is focusing on relationships. Central to an effective recruitment marketing strategy is the Employment Brand. This is the process of creating an identity and managing the employment image. This program will address the steps necessary to develop an Employment Brand and emphasize creative and strategic approaches to attract and retain the talent needed to accomplish key business objectives.

  • A synthesized understanding of employment branding as a recruitment strategy
  • The 8 steps to building a an employment brand
  • The business case for employment branding



Matt Adam serves as Chief Talent Strategist for NAS Recruitment Innovation, a leading Employment Branding & Recruitment Marketing firm. His role is national in scope and designed to facilitate major account implementation and support strategic project consultation. Having spent nearly 20 years as a recruitment strategy consultant for a diverse client roster, Matt has worked with a wide-variety of organizations to develop effective recruitment marketing strategies that define and shape an organization’s recruiting efforts in today's interactive marketplace. Also a featured industry keynote speaker on Career Site Best Practices and Mobile Recruiting, Matt will offer ideas, insight and methodology to help you gain a competitive advantage in attracting the talent you need to grow your organization. He is a featured speaker at various organizations including SHRM, CUPA and NAHCR and a graduate of Boston College.